Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year.
If that’s too long for you, then get the hell out of my office. Not all SEO efforts are obvious to the outside eye. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.
If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! How do site changes effect SEO? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. In a nutshell, it gets your ranking on the first pages of search results.
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Prefer short but accurate URLs for your pages." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Within a few years, everything changed. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them.
Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area.
Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Correct optimisation of the pagealso needs to be done for the search engine to understand the page content. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms.
Including your target keyword within your page title positively correlated with higher search rankings. One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales.
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website.
Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). One way to approach SEO is to write catchy headlines. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google.
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you want to improve your ranking, you have to curate unique content to support the borrowed content." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site.
Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. It’s better to rewrite unique content, then to copy and paste old and reused content. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers.
SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. You know how sometimes people hide content on the mobile version of their page? Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. You can’t buy success.
The best thing is that even search engines also considered social media signals in their rankings. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that’s when you run into problems where SEO is difficult because SEO is an afterthought. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists.
SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies…that’s also a key part of how SEO works. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. No matterwhat niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need.
If every company has a product, then Google’s product is information; Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. There are many reasons why SEO is an important part of your marketing strategy. Reputation hasbecome a form of currency on the internet. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people.
According to SEO Consultant, Gaz Hall: "On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Don’t letyour evergreen content get buried on your website—make it easy to find. I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it.
Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Often webmasters are actually unaware of their site downtimes.
Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. People who embark on blackhat SEO tactics have to operate in the darkness (to some extent). SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes.