The best thing is that even search engines also considered social media signals in their rankings. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that’s when you run into problems where SEO is difficult because SEO is an afterthought. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists.
SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies…that’s also a key part of how SEO works. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. No matterwhat niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need.
If every company has a product, then Google’s product is information; Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. There are many reasons why SEO is an important part of your marketing strategy. Reputation hasbecome a form of currency on the internet. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people.
According to SEO Consultant, Gaz Hall: "On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Don’t letyour evergreen content get buried on your website—make it easy to find. I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it.
Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Often webmasters are actually unaware of their site downtimes.
Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. People who embark on blackhat SEO tactics have to operate in the darkness (to some extent). SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes.