Set Up Backlink Alerts for SEO

شنبه 30 دی 1396 ساعت 06:55

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website.

Determining Relevance in Link Building

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well.

Link acquisition is an ongoing investment

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. You can read an offsite SEO beginners guide here. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs).

Collaborate and filter

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "People buy from businesses they trust, not businesses that publish low quality, untrustworthy content." Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. What factors do you need to bear in mind? Does keyword usage still apply? Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. The source of a link matters a great deal to how much weight it carries in Google’s algorithm.

Follow a consistent content cadence

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Write locally oriented content: It’s one of the best things you can do to improve local rankings. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data.

Set Up Backlink Alerts

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one.

برچسب‌ها: backlinks، alerts، seo، duplicate content

Web 2.0 indexing is great for backlinks

دوشنبه 25 دی 1396 ساعت 07:58

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Measuring the results of SEOchanges can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Knowing where to find goodkeywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

Write a 1000+ words article, forget 500

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want.

Number of backlinks to the domain

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. SEO in Bridlington is here. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Page load speed is also a ranking factor, especially for mobile.

Use Alt Tags Intelligently To Optimize Images

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "A strong linking structure and other internal SEO best practices can provide that." Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

The Cleanup process

It's  no  coincidence that  the  highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it will be to rank for that keyword. Backlinks  are  the foundation  of  Google's algorithm for determining a site's page rank. There  are  more than  enough  SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. At  the  same time,  you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands the actual meaning rather than just looking to match words. The way it does this is at least partially by looking for synonyms and related terms when trying to answer questions. In short, do not just use the exact keyphrase but be sure to use lots of relevant and related language. The  meta  description is  not  a ranking factor, but it plays a significant role in optimizing your Click Through Rate (CTR).

Web 2.0 indexing is great for backlinks

Creating  an  SEO strategy  can  give your company and brand a boost in the search engines. Why not improve your ROI today? Stick  to  these good  practices  and you'll be on your way to free traffic. When  searching  on mobile,  there  is a huge difference with the desktop: Google knows exactly where you are and the results you get are customized according to your physical location. In  most  cases, it's  not  the technical issues themselves that hurting your SEO efforts, but the results that are caused by the errors they create. I  would  pursue the  more relevant linking opportunity because the domain is still likely to have some authority and having relevancy, you increase the chance of driving targeted traffic to your site.

برچسب‌ها: web 2.0، backlinks

Press Releases and Backlinks

یکشنبه 24 دی 1396 ساعت 06:59

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Don’t tryto act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful.

Relevance is the key issue

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Web pages containing matching verbiage will have lower visibility in searches. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”.

Don’t guess your site speed problems; diagnose

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. The world is always changing, and you have to keep up. If you do, the rewards can be great. How to fix Google penalties. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point.

Getting Started with the SEO Competitive Analysis

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device." Competitor analysis is a lot easier when you have the right tools. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.

Localise as many elements as you can

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search.

Press Releases and Backlinks

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. The day may come when links are less important to rankings, but that day hasn’t arrived yet. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

برچسب‌ها: press release، pr، backlinks

Create fresh content for SEO purposes

سه‌شنبه 19 دی 1396 ساعت 06:36

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Check in on your competitor’s strategies

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. .The conceptof searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. The keyto boosting visibility and SEO is staying active. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices.

Link exchanges can be good too

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. There are many reasons why SEO is an important part of your marketing strategy. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.

Everybody sees comfort online!

Gaz Hall, a SEO Expert from the UK, said: "Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project!" Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Use Google’s Disavow Tool To Improve Ranking

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. It’s not enough to  just  know your keywords. You need to use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Make  sure  you have  clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed.

Create fresh content

Less  than  10% of  the  users in the most active Internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. Increase  visibility  to new  content  you create by sharing it on social networks and building links to your content (both internally and from external sites). Search  drives  an incredible  amount  of both online and offline economic activity. Consumer  behavior  has  rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. When  writing  a new  post,  always link to previous relevant articles you have written. This will help your users spend more time on your website by visiting other useful articles.

برچسب‌ها: content، seo، backlinks

Content is vital for good SEO

یکشنبه 17 دی 1396 ساعت 06:25

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.

Real Websites index faster

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. The purchase cycle can sometimes involve a large number of clicks. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.

Make Use Of Bullets & Numbers While Writing

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page.

Consider your audience

According to Gaz Hall, a UK SEO Consultant : "Links with longevity suggests that your site is an established voice for whatever topic it covers." Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts.

Are Press Releases right for SEO?

small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.

Content is vital for SEO

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Focus on producing content onyour site that educates and engages your prospective customers so they keep coming back to learn more.

برچسب‌ها: seo، content، backlinks، ctr
( تعداد کل: 9 )
   1       2    >>