Including your target keyword within your page title positively correlated with higher search rankings. One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales.
Invest in citations
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website.
Use Google Keyword Planner To Find Untapped Keywords
Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). One way to approach SEO is to write catchy headlines. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google.
Disambiguation, and diversity are important when it comes to gateway sites
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you want to improve your ranking, you have to curate unique content to support the borrowed content." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site.
Create a search marketing strategy based on keyword research
Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. It’s better to rewrite unique content, then to copy and paste old and reused content. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers.
Boost site speed and utilise site submissions
SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. You know how sometimes people hide content on the mobile version of their page? Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. You can’t buy success.