عناوین یادداشت‌ها 

  • Do-Not dump the anchored links with keywords (سه‌شنبه 3 بهمن 1396 17:56)
    A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Use keywords relevant to your products and services...
  • Headings and SEO (سه‌شنبه 3 بهمن 1396 06:37)
    When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the...
  • Make keywords more natural (سه‌شنبه 3 بهمن 1396 06:20)
    Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. You need to become best...
  • Create an SEO Strategy That Maps to an Audience (سه‌شنبه 3 بهمن 1396 05:40)
    If your current website isn’t using HTTPS then you should start scoping out a migration. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics...
  • “Monetisation first” approach (دوشنبه 2 بهمن 1396 19:43)
    The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Be informative. Above all else, ensure you have...
  • Use a shallow depth navigation structure (دوشنبه 2 بهمن 1396 07:08)
    If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image...
  • Duplicate content causes many problems (دوشنبه 2 بهمن 1396 06:52)
    Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Professional search...
  • Linking out to relevant external websites (دوشنبه 2 بهمن 1396 06:35)
    Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They...
  • Voice Searching Matters for Users (یکشنبه 1 بهمن 1396 14:56)
    The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. SEO marketing can be a very powerful tool for generating massive...
  • Do not hesitate to expand your niche area (یکشنبه 1 بهمن 1396 12:25)
    Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Your content needs to come together in such a way that it shows a search engine that you are an...
  • Increase the likelihood that people will share your content (یکشنبه 1 بهمن 1396 11:45)
    Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is...
  • Create great content that people want to link to (شنبه 30 دی 1396 08:28)
    Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. What it boils down to is...
  • SEO for lead generation: Pros and cons (شنبه 30 دی 1396 07:29)
    Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. If you want to grow your audience, it could be a great strategy to focus on a different...
  • Set Up Backlink Alerts for SEO (شنبه 30 دی 1396 06:55)
    Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Good content is important, but it also needs to...
  • Reduce Redirects: Beneficial to SEO (جمعه 29 دی 1396 06:28)
    Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re...
  • You ask what is slow (جمعه 29 دی 1396 06:27)
    Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience,...
  • Understanding Your Competitive Landscape (جمعه 29 دی 1396 06:26)
    There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Structured...
  • Featuring an adequate number of high-quality links (پنج‌شنبه 28 دی 1396 06:35)
    It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be...
  • The issue of full posts on archive pages (پنج‌شنبه 28 دی 1396 06:34)
    Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. . If your site...
  • Optimize for people not search engines (پنج‌شنبه 28 دی 1396 06:34)
    Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Knowing where to find good keywords and the proper way to work...
  • Set-up Search Console (Webmaster Tools) Account (چهارشنبه 27 دی 1396 06:19)
    Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Although the top-level domain isn’t necessarily...
  • Keep the length of your post in mind (چهارشنبه 27 دی 1396 06:18)
    The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Search engines have a limited ability to recognize images,...
  • Avoidance of unnecessary subdomains (چهارشنبه 27 دی 1396 06:17)
    Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. It is useful to come up with a link building...
  • Setting up an internal linking strategy (سه‌شنبه 26 دی 1396 06:24)
    A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when...
  • Make mobile and computer navigation easy (سه‌شنبه 26 دی 1396 06:23)
    There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Optimise your website content for the best organic...
  • Keep from using the same keywords over and over (سه‌شنبه 26 دی 1396 06:23)
    Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. SEO-ing your web content is a...
  • Toxic links and their cure (دوشنبه 25 دی 1396 08:00)
    In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. The “title tags”, or the title...
  • Create great content consistently (دوشنبه 25 دی 1396 07:59)
    Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. A simple site map page with...
  • Web 2.0 indexing is great for backlinks (دوشنبه 25 دی 1396 07:58)
    It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are...
  • Press Releases and Backlinks (یکشنبه 24 دی 1396 06:59)
    Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). SEO ranking improves when visitors stay on your site longer, view more pages, and repeat...
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