Canonicalising URLs and SEO

پنج‌شنبه 30 آذر 1396 ساعت 14:45

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Adding endless pages ofirrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The key to quality SEO is all about research research research.

What promise do you make?

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Without considering a search engine user's intent, you will attract too much unqualified traffic. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.

Establish intuitive information architecture

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Webpages on HTTPS had positive correlation with higher rankings.

Main keywords and sub-keywords

What Google wants to see is authoritative and relatable links talking about your site. Even a few changes will have a significant impact on your website's ranking. Do not forget - it will take time to see your hard work come to fruition! Be careful not to include links within the content that lead directly to the desktop or mobile version of a page. Even if the user is switched to the correct URL based on their device, Google sees these types of links as bad user experience. According to Gaz Hall, a  UK SEO Consultant  : "You can stop improving certain pages, but the site as a whole can always be improved."

Age of the domain name

First, stop assuming SEO is dead because the rules have changed. How bad hosting  can  lead to loss of SEO rankings Downtime of your website can lead to significantly reduced performance in organic search. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Developers who are not already focused on SEO requirements are not necessarily keeping up with these changes, which will challenge brands and open up additional opportunities for developers with updated SEO knowledge and skills.

برچسب‌ها: seo

Determining the goal for the site

چهارشنبه 29 آذر 1396 ساعت 11:09

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.

Are Keywords – and Keyword Research – Dead?

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too.

Empty content pages which exist simply to link to other pages

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway.

If it isn’t on Google, it doesn’t exist

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines."

Determining the goal for the site

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result.

برچسب‌ها: seo، content، backlinks

Auditing an Existing Site to Identify SEO Problems

چهارشنبه 29 آذر 1396 ساعت 11:00

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Search engine algorithms will continue to become more sophisticated.

What is duplicate content?

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google.

Quality over Quantity

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative.

Thin content issues might negatively impact SERP visibility

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and effectively implement changes. SEO is something that is constantly evolving and changing. Quality will win over quantity every time and your results will not be nearly as fruitful if you're posting mediocre content. Gaz Hall, a  UK based SEO Specialist , commented: "The focus on the right audience and the right content brings an understanding of the content that they are more likely to consume."

Auditing an Existing Site to Identify SEO Problems

Google has devoted a lot of time to preventing people from using links to manipulate their algorithms in order to get higher SERPs. There is no  single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website on a regular basis, not spending too much time or effort on any particular web site while other features get ignored or underserved. It's not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for relevant queries. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites.

برچسب‌ها: seo، content، backlinks

What worked a few years ago is now irrelevant

سه‌شنبه 28 آذر 1396 ساعت 13:02

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Come up with the best headlines for your content

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi

Troubleshooting meta descriptions

It is vital to double-check spelling and grammar with a thorough spell check AND proof-reads from a fresh pair of eyes. Google will probably spot multiple glaring errors, but more importantly if you're making multiple typos then visitors will trust your content less. Increasing your search  visibility  is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO ... and they often fail. If you're trying to build backlinks by pushing sponsored content, it has to explicitly say "Sponsored" on it.

What worked a few years ago is now irrelevant.

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Using structured data, you can serve Google your address details in the most convenient way. One of the primary triggers in their algorithm is the domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google employs more than 200 ranking signals.  Gaz Hall , an SEO Expert from the UK, said: "Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers"

Poor Migration

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. The search engines  may Not applying the domain of all domains to the subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine's eyes it needs to be separately evaluated. In addition to knowing which search terms people use, you need to know whether your idea for your post or page fits the desires and expectations of people who use the search terms. The best way to find out if your content fits these desires is to Google your proposed (sets of) keywords yourself. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot?

برچسب‌ها: seo، backlinks، content، traffic

Determining Searcher Intent and Delivering Relevant, Fresh Content

سه‌شنبه 28 آذر 1396 ساعت 13:00

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Google is pretty good at understanding the general context of a site’s content. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

Long Tail Traffic Is Hiding In Long Form Content

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results.

If you don’t have backlinks, you’re not going to rank

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.

SEO + design = greatness

Google is famously secretive about how it ranks local businesses. Mobile SEO should always be a work in progress, because there is always new things to improve. Also, technologies arrive or get discarded. Having a sitemap for your website plays a crucial role in SEO. It helps Google to easily crawl your pages and index your website. Gaz Hall, a  UK based SEO Specialist , commented: "Ensure that your site is free of spam, malware among other problems for a reputable and fast site. With algorithms getting savvy, focus on purchasing quality links and trying to earn good inbound links."

Determining Searcher Intent and Delivering Relevant, Fresh Content

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. If you're something  like  me, then you're looking to understand why certain things work the way they do. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees ... Using SEO best practices should be a It's part of your foundation when it comes to creating content, not only on your website, but also with your social media posts as well.

برچسب‌ها: seo، content
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