Many of the top websites in different industries use keywords in their URLs, but others who are not still able to rank very well. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to the pages you want to rank. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means long-form content. Websites that receive many inbound links may be more likely to rank higher in search engines. Basically, the inbound links tell the site crawlers that your website is an authority on a certain subject - the more inbound links you have from high quality, high authority sites, the better your website can rank on search engine results pages (SERPs).
Monitor the evolution of your search engine rankings
Search engines will not notice instant changes to your site. Google and Bing offer search tools to help you manage your site's search presence. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in relation to the search and the quality of the site and its content. The rank is the position that your website occupies in the SERPs for specific searches. Your rank is an indicator of how relevant your website is to a search term from the search engine's perspective, and what authority it has. In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads fast and has an optimized internal navigation structure. Doing so will dramatically bias outcomes in your favor.
Auditing an Existing Site to Identify SEO Problems
Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company.
What is with this hue & cry about backlinks?
According to SEO Consultant, Gaz Hall: "There are plenty of rabbit holes to fall into when it comes to Google algorithm updates." Local directoriesare specific to both your location and niche. Being listed on them increases your chances of being discovered online. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results.
Target Low Hanging Fruits
Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? First, stop assuming SEO is dead because the rules changed. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.
Is your content visible in search results?
The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are often used by your target audience, but do not have many competing pages. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to spammers' abuse, it is increasingly taking into account the context in which a link appears. One of the basic tools for a SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis.