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SEO advice was to get as many links as possible

جمعه 15 دی 1396 ساعت 07:04
Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good.

Create Silos For Your Website

A great and fast way to convey your goal is by using headlines and taglines. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms.

Longer content ranks better

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you don’t knowwhere to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age.

Keep Your Content Simple

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Gaz Hall, an SEO Expert from the UK, said: "A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older."

Figure out your audience and message

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. What Google wants to see is authoritative and relatable links talking about your site. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing.
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