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Determining Searcher Intent and Delivering Relevant, Fresh Content

سه‌شنبه 28 آذر 1396 ساعت 13:00

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Google is pretty good at understanding the general context of a site’s content. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

Long Tail Traffic Is Hiding In Long Form Content

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results.

If you don’t have backlinks, you’re not going to rank

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.

SEO + design = greatness

Google is famously secretive about how it ranks local businesses. Mobile SEO should always be a work in progress, because there is always new things to improve. Also, technologies arrive or get discarded. Having a sitemap for your website plays a crucial role in SEO. It helps Google to easily crawl your pages and index your website. Gaz Hall, a  UK based SEO Specialist , commented: "Ensure that your site is free of spam, malware among other problems for a reputable and fast site. With algorithms getting savvy, focus on purchasing quality links and trying to earn good inbound links."

Determining Searcher Intent and Delivering Relevant, Fresh Content

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. If you're something  like  me, then you're looking to understand why certain things work the way they do. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees ... Using SEO best practices should be a It's part of your foundation when it comes to creating content, not only on your website, but also with your social media posts as well.

برچسب‌ها: seo، content
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