Long Tail Traffic Is Hiding In Long Form Content
If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results.
If you don’t have backlinks, you’re not going to rank
If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.
SEO + design = greatness
Google is famously secretive about how it ranks local businesses. Mobile SEO should always be a work in progress, because there is always new things to improve. Also, technologies arrive or get discarded. Having a sitemap for your website plays a crucial role in SEO. It helps Google to easily crawl your pages and index your website. Gaz Hall, a UK based SEO Specialist , commented: "Ensure that your site is free of spam, malware among other problems for a reputable and fast site. With algorithms getting savvy, focus on purchasing quality links and trying to earn good inbound links."
Determining Searcher Intent and Delivering Relevant, Fresh Content