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Canonicalising URLs and SEO

پنج‌شنبه 30 آذر 1396 ساعت 14:45

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Adding endless pages ofirrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The key to quality SEO is all about research research research.

What promise do you make?

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Without considering a search engine user's intent, you will attract too much unqualified traffic. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.

Establish intuitive information architecture

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Webpages on HTTPS had positive correlation with higher rankings.

Main keywords and sub-keywords

What Google wants to see is authoritative and relatable links talking about your site. Even a few changes will have a significant impact on your website's ranking. Do not forget - it will take time to see your hard work come to fruition! Be careful not to include links within the content that lead directly to the desktop or mobile version of a page. Even if the user is switched to the correct URL based on their device, Google sees these types of links as bad user experience. According to Gaz Hall, a  UK SEO Consultant  : "You can stop improving certain pages, but the site as a whole can always be improved."

Age of the domain name

First, stop assuming SEO is dead because the rules have changed. How bad hosting  can  lead to loss of SEO rankings Downtime of your website can lead to significantly reduced performance in organic search. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Developers who are not already focused on SEO requirements are not necessarily keeping up with these changes, which will challenge brands and open up additional opportunities for developers with updated SEO knowledge and skills.

برچسب‌ها: seo
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