So what it does it take to achieve a high ranking on Google? Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. A simple
seo rule – use keywords in the text of page links that refer to other
pages on your site and to any external Internet resources. Keywords in
such links can slightly enhance page rank. With the rise of the mobile device, more and more individuals are searching on the go. If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version.
Unconventional knowledge about comment spam that you won't find in books
Make
sure you add
responsive
mobile URLs to your sitemap. Mobile friendly pages tend to rank higher
for mobile search results, therefore inform the Search Engines which
pages on your website is mobile friendly. It’s
not just the
content,
but also its structure, that helps search engines decide on the results
they’ll display first. Thus, a clear structure with headings and
paragraphs that facilitate reading are preferred both from a user
perspective and also from a search perspective. When
you build a
brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Use
simple and obvious
terms
that are easy to understand. Use descriptive captions and avoid generic
captions such as 'Products' or 'Services'. You can and should use
keywords that are related to your business in the captions as long as
they make sense. Once
the search engines
algorithms
had been repeatedly refined and once important metrics such as keyword
density became secondary factors (only as a warning that the keyword
density must not be too high and not go over the optimization goal),
keyword stuffing finally went out of fashion and is now considered a
spam measure which does not even lead to short term success.
Make sure your SEO checklist includes Google algorithms for best results
Then
there are companies
(White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Development
of a prioritized
list of targeted search terms related to your customer base and market segment. SEO
guidelines have been
changing over the years.
So, how does Google determine site quality? Search
engines pick what
content they will and won’t index as they go through the crawling process. Google
Search Console Help
Center
has a set of instructions that you can follow on how to build and
submit a sitemap. If you have a WordPress site, though, you can sit back
and relax as a sitemap is already automatically generated and submitted
to search engines for you.
Create a search marketing strategy based on static pages
Gaz Hall, a Technical SEO Consultant from
SEO Hull, had the following to say: "The
key to growth
is
to set yourself up for it by having clean code, optimized pages for
usability, and generally decent information for the user to consume." Do
your maths - its one of the
primary resources for this sort of thing. Its as simple as
KS2 Maths. Really! The
more fresh, engaging
and authoritative content on your website the better regarded it will be by search engines. Having
quality inbound links
is thus, a crucial SEO technique that only increases the authority and credibility of your website. You
would expect people
may drop in out of curiosity, looking for product A, whereas you are selling product B. Be
aware that any
search engine spider contains “time-out” code
that prevents it from fully indexing a site that loads too slowly. If your
web pages are large and your hosting provider is slow, this could present
a real barrier to your full site being indexed.
Write about onsite SEO
Your
content can never
really rank or sell if it doesn’t appeal to a particular audience/consumer. As
far as promotional
tactics
examples go, creating content on other sites is a good long-term SEO
strategy. But it’s also very important to prioritize creating content on
your own site. Search engines give higher rankings to sites that have a
deep library of valuable, high-quality content. They also prefer sites
that have fresh content. However,
there are legitimate
reasons to have live pages with similar content. People
love to browse
through
a clearance section for bargains. You could include overstocked items
or products nearing the end of their buying season. A dollar section for
low priced merchandise can generate a lot of sales, especially if your
website offers pop up suggestions for related items from your store. The
customers will feel like they are getting a great deal and you will get
more sales. Regardless
of the content’s
publication date, they will direct people to your blog, increasing your web traffic.
Understanding Google algorithms
When
you’re looking at
a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of
tags used to describe the page’s content. If the site includes it, the
meta name= ”keywords” tag should be a few lines below. Both of these
contain your competitor’s keywords. Keyword
research must be
updated
periodically: Search terms fall out of disfavor as language changes, a
company introduces new products and services, and so on. Images,
videos, slideshows and
audio
act as a signal of quality content to search engines… after all, you
have put in the work to make your content look good and interactive! You
need to look
at your website’s analytics to see what actually happens there. Which
of course results
in SEO is dominating the web.