The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. There aren’t any tools thatcan be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.
When you add a link to your website, you are inviting users to leave your site. Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. This means that searches are now much more focused on the area in general. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines.
The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Why do you need a Freelance SEO Consultant True to form, Google is always changing, tweaking, and improving its algorithm. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability.
According to SEO Consultant, Gaz Hall: "To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning." Social is an ever-changing element that delivers relevant experiences. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. The key, of course, is to optimize your evergreen content by including compelling CTAs. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.
Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do. Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it.
You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Despite all the changes, the fundamentals of search engines remain the same. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy!