So, most SEOs are self-taught. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth.
Focus on ROI Instead of RSS feeds
Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site.
You may be asked about quality in your marketing interview
The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. How to fix Google penalties. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect.
If content is the reality of SEO, then content repurposing is the new reality of content
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Search engines are invested in providing users a great mobile experience. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords.
Create a search marketing strategy based on URLs
In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. We recommend page titles are between 10 and 60 characters. Organizing yourwebsite into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Does thisreally matter? I would say yes. What is Thin Content and Why is it Bad for SEO? By Adam Snape on 20th February 2015 Categories: Content, Google, SEO In February 2011, Google rolled out an update to its search algorithm called Panda – the first in a series of algorithm updates aimed at penalising low quality websites in search and improving the quality of their search results. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers. In this guide, we’ll look at what makes content “thin” and why having thin content on your site is a bad thing. We’ll also share some simple tactics that you can use to give your content more value to searchers and avoid having to deal with a penalty. What is thin content? Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. The original Panda update also targeted scraper websites – sites that “scraped” text from other websites and reposted it as their own, lifting the work of other people to generate their own search traffic. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. How can Google tell if content is thin? Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. The length of your content isn’t necessarily an indicator of its “thinness”. As Stephen Kenwright explains at Search Engine Watch, a 2,000 word article on EzineArticles is likely to offer less value to readers than a 500 word blog post by a real expert. One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page. Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. Should you be worried about thin content? The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes.
I bet you didn't know this about authority sites
Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Give more than the generic details the manufacturer offers. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site.