Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms
Provide an Action that Fulfills the Intent
If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. You hear a lot ofhot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Google wants to retain itsreputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.
Use Videos, Charts, Infographics
Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Are internal links as valuable as external links? Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.
Don't make it hard for the user to find the exact information they need
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The mostfundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Measuring the results of SEOchanges can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Currently more than half of searches account for mobile devices.
Finding Long Tail Keywords
Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. The search engines continuously invest in improving their ability to better process the content of web pages It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Test theresults of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
What have you tried that doesn’t work?
A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. There are many places acrossthe web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site.