Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site.
Main keywords and sub-keywords
Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint.
Web 2.0 indexing works wonders
When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. SEO in Howden is here. A smartkeyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.
Use SEO-Friendly URLS
Gaz Hall, a Freelance SEO Consultant, commented: "Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one." The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.
Don't scrape content from other websites
Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. First, stop assuming SEO is dead because the rules changed. Know where and how to use keywords in your content for maximum searchability. It’s not enough to just know your keywords You need to use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. ou know SEO is a vital element of every decent marketing strategy, something you can not do without. But you do not know where to begin to implement best practices and optimize your web presence so search engines can do proper job ranking and rating it.
Technical aspects of link building
Do not make the mistake like many webmasters do in targeting one major keyword for the whole website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic than blindly hit one main keyword. It's not just the content, but also its structure, which helps search engines decide on the results they will display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from user perspective and also from a search perspective. Sometimes you just can not target A specific keyword is a product or service page of your website - it just will not fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. 99% of people do not need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Getting the technical details of search engine-friendly web development is important, but once the basics are covered, you must also market your content.