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Google Algorithms Target Low-Quality Content

سه‌شنبه 12 دی 1396 ساعت 07:05

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links.

Expand as necessary.

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information.

Make Your Website More Friendly to Search Engines

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The search engines will act rapidly to penalize sites that contain viruses or trojans. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank.

Site Architecture

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Some SEO professionals have been predicting the demise of links for a few years. But there's little evidence to support this trend so far. The reality is that for many businesses, 10-20 high-quality links will lead to top rankings in short order - sustainable rankings will last for years.  Gaz Hall , an SEO Expert from the UK, said: "Get people talking about your brand, and mentioning it on their website, or any website for that matte"

Google Algorithms Target Low-Quality Content

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and is critical to the search query. Quality content rules  the  digital landscape, yes - but what is often forgotten is that even the best and most authoritative content needs to be built with the modern Internet. As you may see, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry.

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