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The early days of SEO

یکشنبه 10 دی 1396 ساعت 16:22

In the early days of SEO, it was the quantity, not the quality of links that mattered. "Link building" consisted of mass spamming and buying links, online directory submissions, building bad links, mass commenting on sites and blogs, and using automated link bait. Google and other  search engines keep their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without data to back up the speculation. Much of the digital marketing has been revolved around finding the search engines and getting in the first page of the SERPs. Paying links are another no-no, whether another site linking to yours, or linking your site to another site (except for banner ads and ad networks like AdSense).

Long Tail Traffic Is Hiding In Long Form Content

Boilerplate content is a fact on the web with many many sites, espesially sites that rank well and are very credible. Google handles it, you do not really need to worry about the boilerplate content, Google can figure that part out. To many users  the The personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which sites they encounter are shaped by forces outside their control. Trust an SEO expert who builds a campaign that uses a proven process, creates relevant branded content and monitors relevant metrics. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve higher rank in search results. Typically, the higher the site is in search results, the more visitors it receives.

Stay Alert to Your Competitors' Backlinks and Mentions

The biggest mistake I find is search engine optimization (SEO), copywriters making is trying to substitute a generic term for a specific keyphrase. If you optimize  your  meta descriptions with clear and attractive extracts of what potential visitors can find on your site, it becomes easier for them to see if the information they are looking for is on that page. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they may not necessarily be the links you would have chosen to display.

Do Visitor Metrics Play a Role in Search Engine Rankings?

Quality content rules the digital landscape, yes - but what is often forgotten is that even the best and most authoritative content needs to be built with the modern Internet. Ensure the number of new site visitors arriving through organic search is growing, month to month and year over year. Backlinks are important for Search Engines and users. From a user's perspective, backlinks provide a way for people to find other sources of information on the same or related topics. We asked an  SEO Specialist , Gaz Hall, for his thoughts on the matter: "Off page SEO or search engine optimization is doing things off site to improve your sites in search engine rankings."

Garner high-quality backlinks

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Despite previous assumptions,  a  link from a 301 redirected page should not lose any PageRank compared to a link from a non-301 redirected page. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.

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