Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.
Age of the domain name
The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs.
Identify (and include) commonly searched keywords
If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.
Define your goals
Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. According to Gaz Hall, a UK SEO Consultant : "It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales."
High quality links matter and make a huge difference
Organizations should take many factors into account when pursuing an SEO strategy. Information Architecture allows people and search engines to better understand the content structure on a site. Stick to these good practices and you’ll be on your way to free traffic. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority.