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You must have a strong web foundation

یکشنبه 3 دی 1396 ساعت 06:22

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Search engine algorithms will continue to become more sophisticated. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.

Broken links

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.

Don’t blindly follow every advice about website traffic you can find online

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Use SEO-Friendly URLS

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Gaz Hall, a UK based SEO Specialist, commented: "Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far."

Analysing The Data

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Information Architecture allows people and search engines to better understand the content structure on a site. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Search engine algorithms will continue to become more sophisticated. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.

Broken links

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.

Don’t blindly follow every advice about website traffic you can find online

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. The sites that Google will rank highest for a particular search term are those that appear most relevant and have the best content and best design. At the same time, however, they are also the ones that have the most trust. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and in the right balance. There's no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Use SEO-Friendly URLS

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that one simple mistake could instantly tank their site rankings. Spend some time looking at other websites within your niche, sites that may not perform well enough to claim top spot in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? To achieve long-term SEO results, you need to have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you do not target and rank for the right terms, your audience will not be able to find you. So one of the most important SEO tactics is keyword research. Gaz Hall, a  UK based SEO Specialist, commented: "Some SEO professionals have been predicting the demise of links for a few years. But there's little evidence to support this trend so far."

Analyzing The Data

Choosing a perfect focus is not exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Information Architecture allows  people and search engines to better understand the content structure on a site. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.
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