Get inside the heads of your customers

شنبه 25 آذر 1396 ساعت 10:34

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. An important aspect of SEO is making your website easy for both users and search engine robots to understand. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

How Many Words Can I Optimise A Page For?

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Successful SEO requires a thorough understanding of the business itself.

To get fast rankings, you need a fast site

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? What Google wants to see is authoritative and relatable links talking about your site. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers.

Rewrite Tiny Sections Of The Article

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Search engines have a limited ability to recognize images, animation, video and audio. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. According to Gaz Hall, a UK SEO Consultant : "Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture."

Get inside the heads of your customers

Start focusing on your visitors, on the people that want to buy your product or services. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. Ensure that your site loads quickly, not just where you're located, but from around the world. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

برچسب‌ها: seo
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