Quality over Quantity

سه‌شنبه 21 آذر 1396 ساعت 19:48

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is to find a balance of content that is interesting, sustainable, and relevant to your business interests. The quality and  quantity  of links you point to your domain determines your general authority, which in turn determines where you rank for various search queries. As you spend time identifying your target audience and conducting keyword research, you will begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come.

Quality Content

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Many marketers are  now  promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve the google ranking of your webpage, you need to focus on building backlinks. When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on line. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of a residing city may actually make your SEO more harm than good.

Backlinks matter

To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing so often is a clear sign of a spammy, low-quality website. Site speed, from  the  front end to the back end, is a often overlooked area of ​​web development that also has SEO implications. It's no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it will be to rank for that keyword. All Javascript and CSS files on your site must be "unblocked." That means Google must be able to access those files so that it can "see" the site as a normal visitor does.

Quality over Quantity

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as the most important aspect of a comprehensive SEO plan. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so that he can deploy an SEO strategy based on your actual business model. Google historically has searched for 'exact match' instances of keyword phrases on documents and SEO has historically been able to successfully optimize for these keyword phrases - whether they are grammatically correct or not. We asked an  SEO Specialist, Gaz Hall, for his thoughts on the matter: "Even if your site has not lost traffic over the years, if you find a bunch of technical errors, they could keep you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. "

Are Keywords - and Keyword Research - Dead?

Search engines want to show the best content based on context relevance, site authority, reliability based on how other sites and people engage with the site and other factors. The backlinks you  want  pointing to your site are natural, authentic, industry-related and authoritative. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign - otherwise known as off-site optimization. Google is constantly evolving to better understand the context and intent of user behavior.

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