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Can analytics help improve my search engine placement?
دوشنبه 10 اردیبهشت 1397 17:25
Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Spend more time on it than you would a typical piece of content. Voice searching, unlike traditional search terms, address the “who,...
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The reason everyone loves domain authority
دوشنبه 10 اردیبهشت 1397 05:54
If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are...
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Your marketing strategy could use a facelift - consider including static pages to adhere to best practise SEO principles
یکشنبه 9 اردیبهشت 1397 04:41
Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). While designing a new house, don’t you want to ensure that it’s foundation is...
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The hidden agenda behind content
شنبه 8 اردیبهشت 1397 05:25
Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true....
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Find a simple guide to comment spam and read up about it
جمعه 7 اردیبهشت 1397 16:51
Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. During information retrieval, searchers often...
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Modern businesses create leads and valuable customer relationships by creating and sharing valuable, free content
جمعه 7 اردیبهشت 1397 05:35
All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are...
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Focus on ROI Instead of search engine spiders
پنجشنبه 6 اردیبهشت 1397 05:58
Take both organic and paid search into account — some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office...
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Understand about RSS feeds
چهارشنبه 5 اردیبهشت 1397 05:53
Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you...
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Adopy a monetisation first approach before putting efforts into html
سهشنبه 4 اردیبهشت 1397 07:36
Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to...
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Understanding link exchanges
سهشنبه 4 اردیبهشت 1397 05:21
If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with...
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Taboos about nofollow links that you should know
دوشنبه 3 اردیبهشت 1397 06:04
Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it,...
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A do-it-yourself guide to RSS feeds
دوشنبه 3 اردیبهشت 1397 05:50
While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Social is also an SEO challenge for you. SEO is simply not as hard as people pretend like it...
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Determine what type of traffic loss you're dealing with
دوشنبه 3 اردیبهشت 1397 05:10
Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. Although we never encourage keyword stuffing, spend some time...
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Reasons why you cannot learn comment spam well
یکشنبه 2 اردیبهشت 1397 17:41
Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. Your readers would be able to find information on your page without...
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The broken link-building method aided by meta tag shenanigans
یکشنبه 2 اردیبهشت 1397 05:49
Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Or the second page, where a mere 10%...
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The hidden agenda behind doorway sites
شنبه 1 اردیبهشت 1397 18:38
Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. Keep an eye on organic search and watch out for drops in search...
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Understanding SEM in relation to your marketing strategy
شنبه 1 اردیبهشت 1397 06:11
This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of...
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Optimise your site, paying special attention to page impressions
جمعه 31 فروردین 1397 05:51
To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. For...
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Combine responsive design and citations for Supercharged SEO
پنجشنبه 30 فروردین 1397 06:48
Create a list of your closest competitors. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Website crawl-ability...
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Where do our competitors excel?
چهارشنبه 29 فروردین 1397 05:48
The main thing we need to do to improve a sites authority is to improve its TrustRank. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all...
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Are you planning to use your keywords for advertising?
سهشنبه 28 فروردین 1397 05:14
Instead of creating content, a lot of websites should be focused on cleaning content. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single...
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No matter how well-laid your plans are, the only certainty is that things won’t go as planned
دوشنبه 27 فروردین 1397 06:02
If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. That means the days of the Yellow Pages, door knockers and telemarketers are over. Having a mobile friendly website is an absolute must the last couple of years. Google...
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Provide value information rooted in your initial strategy and use ROI as part of this
دوشنبه 27 فروردین 1397 05:04
Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) If you have a multiple site strategy selling the same products – you are probably going to cannibalise your traffic in the...
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Discover the connection between user experience stickiness
یکشنبه 26 فروردین 1397 15:59
No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Backlinks help search engine bots discover links to your site and crawl your site effectively. Your...
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Optimize Your Site Page Around One Keyword or Topic
شنبه 25 فروردین 1397 06:22
SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read,...
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Useful tips from experts in site submissions
جمعه 24 فروردین 1397 05:52
The aim of SEO is to rank highly in a search engine; Old school of link building has some improvisations. It often helps to increase the length of the content of your web pages. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. As each...
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What are the best guides for learning SEO myself?
پنجشنبه 23 فروردین 1397 05:10
At first, you will need to do this manually. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. To...
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Engage with marketing influencers
چهارشنبه 22 فروردین 1397 19:15
Bad. You need to make more use of your unique selling point and brand identity than ever before. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. The better your...
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When your use of link building becomes obsessive
چهارشنبه 22 فروردین 1397 17:58
Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. You don't want to just attract people to your site, you want them to take the next steps towards becoming a...
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Don’t be the business that loses thousands by just throwing together promotional materials
چهارشنبه 22 فروردین 1397 06:30
Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Whatever shows up in the search results box has been...