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Unexpected ways URLs can help with getting your website noticed
چهارشنبه 29 اسفند 1397 06:49
A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. Key insights regarding how, when, and why products...
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What your mum didn't tell you about canonical domains
سهشنبه 28 اسفند 1397 05:11
Websites must function on all platforms from desktop computers to tablets to mobile phones. Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand and other company communications.Members of the marketing department may conclude they have...
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Advantages of trust rank and how you can take advantage
دوشنبه 27 اسفند 1397 06:41
If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don't affect your rankings. You can also use Screaming Frog to the same...
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Reasons that marketers love web designers
یکشنبه 26 اسفند 1397 13:35
If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm targeting tend to spend their time online. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! For...
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Measure and Improve by paying attention to the little things
شنبه 25 اسفند 1397 07:39
Post regularly and build the trust of your users with content marketing. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Today's content can't afford to be boring,...
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Write a 1000+ words article about authority disambiguation
جمعه 24 اسفند 1397 08:00
Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content....
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The story behind content management authorship
پنجشنبه 23 اسفند 1397 06:42
Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. There are many factors that influence...
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Be clear, truthful and accurate when it comes to forums
دوشنبه 20 اسفند 1397 06:57
The amount of documents recorded here is less important than the high quality standard. Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking...
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Find a simple guide to white hat SEO and read up about it
یکشنبه 19 اسفند 1397 09:13
Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. There is nothing as sad as people who spend days and weeks writing about something and...
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Thoughts around domain authority
شنبه 18 اسفند 1397 07:28
Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. There are some Internet marketers...
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Things your competitors know about
پنجشنبه 16 اسفند 1397 06:51
Today's web user demands more from websites. "Negative" ranking factors (such as having duplicate content) penalize your rank. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. The days of hiring...
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Fun with SEO for Fridays
سهشنبه 14 اسفند 1397 06:56
Historically, guerrilla marketing offers one of the most successful alternative media marketing programs. Successful logos elicit shared meanings among consumers, a process known as stimulus codability. Developing a sound technical strategy involves many technical considerations. What makes PHP really appealing is...
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More importance is given to page rank than anything else in my opinion
یکشنبه 12 اسفند 1397 13:59
Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with...
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Take a customer focused approach to waltzing around the Internet
شنبه 11 اسفند 1397 07:23
Some agencies provide specialized services. Email can be a vital part of a company's digital marketing strategy. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing...
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Hidden facts about returns on time
جمعه 10 اسفند 1397 06:05
In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. For...
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Write a 1000+ words article about animals
شنبه 27 بهمن 1397 05:51
On the other end of the spectrum, certain websites may receive a ranking boost based on their ownership or brand. The most important elements include original content, clean code (W3C validation), heading tags, alt tags, proper keyword placement, no Flash and JavaScript external, and sitemaps. Knowing whom you are...
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How does your website look now on various devices?
جمعه 26 بهمن 1397 06:15
The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial...
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Types of site changes brought on by your obstinance
چهارشنبه 24 بهمن 1397 15:01
After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase. You have to always be proactive and look for new ways to improve...
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Improve engagement by utilising local search capabilities of your own
سهشنبه 23 بهمن 1397 17:50
Changing logos has risks. Your content strategy also needs to answer many additional questions, such as whether the site will include blogs, press releases, testimonials, syndication, media files, and similar items. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website...
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Create expectant and relevant profiles on authorative sites
چهارشنبه 2 خرداد 1397 05:44
With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword...
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Personalization counts: how does anchor text fit into this?
سهشنبه 1 خرداد 1397 18:51
“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. The amount...
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The hidden agenda of ranking this May
سهشنبه 1 خرداد 1397 05:07
Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to...
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More focus is put on conversion rates than ever before
دوشنبه 31 اردیبهشت 1397 16:49
As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Think about the audience you’re trying to target and create content based around what they would want to read. In the early...
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Difficult things about SEO campaigns
دوشنبه 31 اردیبهشت 1397 16:40
Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? CRO is a...
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Make citations the main focus of your marketing tactics this month
دوشنبه 31 اردیبهشت 1397 07:11
Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. And, so the reason why SEO can be hard is because you have to test things out yourself. Be smart with your...
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Try to target a hungry crowd by paying attention to content from your leader
یکشنبه 30 اردیبهشت 1397 16:06
As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the...
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Write a keyword-rich introduction about keyword research in the Netherlands
شنبه 29 اردیبهشت 1397 17:25
In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Again, start by disabling JavaScript before accessing your website. SEO has the potential to promote companies, without them having to pay anything extra for advertising. Meta description tags can influence click-throughs but...
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Make it sufficiently broad in terms of long tail search
پنجشنبه 27 اردیبهشت 1397 17:41
Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely,...
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Useful tips from experts in gateway sites
پنجشنبه 27 اردیبهشت 1397 05:40
A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn...
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Focus on one or two keywords per blog posting
چهارشنبه 26 اردیبهشت 1397 17:35
Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. What about paid rankings? Businesses can leverage local SEO to great effect by creating a unique page for every...