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Content that is not visible to the search engines
جمعه 4 اسفند 1396 06:20
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. So what...
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Internal linking is a secret weapon for SEO
جمعه 4 اسفند 1396 06:20
Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Did you migrate from HTTP to HTTPS or are planning to do so? If...
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Google recommends responsive web design instead of individual pages for mobile and desktop
جمعه 4 اسفند 1396 06:19
Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey...
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Help readers make the connection between their search term and the result
پنجشنبه 3 اسفند 1396 06:34
Search engines don’t like familiar or generic content. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! I strongly believe that relevant links have a bigger impact on the algorithm. On-page linking is an essential piece of the...
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Which SEO tactics pay the greatest dividends?
پنجشنبه 3 اسفند 1396 06:33
It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website...
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Getting clicks on your title is just half of the equation
پنجشنبه 3 اسفند 1396 06:33
If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and...
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Confusion is a common issue facing inbound marketers
چهارشنبه 2 اسفند 1396 05:20
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. If you want to earn high rankings in Google search results, you first need to understand how...
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SEO copywriting is an indispensable skill
چهارشنبه 2 اسفند 1396 05:20
when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. With responsive design, the only...
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It’s time to revolutionize our approach to meta tags
چهارشنبه 2 اسفند 1396 05:19
Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and...
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Immediately implement whatever needs to be done to increase the website's targeted search engine traffic
سهشنبه 1 اسفند 1396 04:39
Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Local SEO refers to making a company's website more visible on maps and in...
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Use your website to build trust
سهشنبه 1 اسفند 1396 04:38
Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they...
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Build on the trust of existing content
سهشنبه 1 اسفند 1396 04:37
A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search...
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Off page optimisation techniques for better rankings
دوشنبه 30 بهمن 1396 06:34
Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very...
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What is the difference between content marketing and SEO?
دوشنبه 30 بهمن 1396 06:33
Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Never have...
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Good Content Will Still Need Optimised
دوشنبه 30 بهمن 1396 06:33
Keyword research is one of the highest return SEO activities that is essential for your marketing success. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and...
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Create Images That Attract Links
یکشنبه 29 بهمن 1396 08:41
Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your...
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It’s when you don’t have enough leads that when the troubles start
یکشنبه 29 بهمن 1396 07:22
You can speed up the process of getting useful links by connecting with content curators. How do you work out the price of SEO packages? Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. Though buying links may be a good marketing strategy, Google is on the lookout and...
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Easy steps you can take to evaluate the credibility of your site
شنبه 28 بهمن 1396 07:52
The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils...
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Get a Column on an Industry Publication
شنبه 28 بهمن 1396 07:42
While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Google...
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How does a small local business compete with a major national chain?
شنبه 28 بهمن 1396 01:38
Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are...
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Keyword groups are ready already
جمعه 27 بهمن 1396 06:57
Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content....
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See which keywords send traffic to your site
جمعه 27 بهمن 1396 06:56
Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of...
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SEO on-page best practice
جمعه 27 بهمن 1396 06:55
In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Even with a beautifully constructed website that offers...
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SEO is an ever recurring expense
پنجشنبه 26 بهمن 1396 05:52
Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this...
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Always Celebrate Major Company Events with a Press Release
پنجشنبه 26 بهمن 1396 05:51
95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers...
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Optimize images with your key term
پنجشنبه 26 بهمن 1396 05:50
By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website...
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Don’t give up too soon
چهارشنبه 25 بهمن 1396 06:48
Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There are a number...
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How do Amazon do it?
چهارشنبه 25 بهمن 1396 06:47
Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be...
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Ranking high in the search engines is tough
چهارشنبه 25 بهمن 1396 06:46
Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main...
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Target website visitors who are going to visit your website and remain there
سهشنبه 24 بهمن 1396 07:18
Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. A...