SEO Information

This site has lots of information about SEO and Search Engine optimisation in general

SEO Information

This site has lots of information about SEO and Search Engine optimisation in general

عناوین یادداشت‌ها

  • Your content marketing campaign will fail unless ... چهارشنبه 11 بهمن 1396 06:23
    Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking...
  • Optimize for Yahoo, Bing, and Others سه‌شنبه 10 بهمن 1396 06:44
    Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts...
  • Don’t put all your eggs in Google’s basket سه‌شنبه 10 بهمن 1396 06:44
    An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Increase visibility to your optimized content by sharing it on social networks and building links to your...
  • People rarely take free SEO advice سه‌شنبه 10 بهمن 1396 05:51
    Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing...
  • SERP Analysis دوشنبه 9 بهمن 1396 19:36
    Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best...
  • Images That Build You Links دوشنبه 9 بهمن 1396 06:20
    Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. is of primary importance to have...
  • Understanding the rationale behind indexing backlinks یکشنبه 8 بهمن 1396 17:27
    A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the...
  • Some of the issues with CRO یکشنبه 8 بهمن 1396 06:58
    Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as...
  • Re-think your blog’s headers شنبه 7 بهمن 1396 06:13
    SEO is a long-term strategy, so it sometimes takes months before you start seeing results. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write...
  • Don't over-optimize anchor text جمعه 6 بهمن 1396 17:30
    One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible....
  • SEO for Lead Generation and Direct Marketing جمعه 6 بهمن 1396 06:38
    If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about...
  • Without links, your content can’t rank پنج‌شنبه 5 بهمن 1396 06:34
    Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in...
  • Why Do SEOs Use Keyword Phrases پنج‌شنبه 5 بهمن 1396 06:15
    It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine...
  • Canvas your competitors پنج‌شنبه 5 بهمن 1396 05:50
    Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions...
  • Invest in a third-party monitoring service چهارشنبه 4 بهمن 1396 06:55
    It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Prioritize keywords and...
  • Optimize Your Contact Us Page چهارشنبه 4 بهمن 1396 06:17
    Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Your SEO writer and SEO...
  • Do-Not dump the anchored links with keywords سه‌شنبه 3 بهمن 1396 17:56
    A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Use keywords relevant to your products and services...
  • Headings and SEO سه‌شنبه 3 بهمن 1396 06:37
    When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the...
  • Make keywords more natural سه‌شنبه 3 بهمن 1396 06:20
    Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. You need to become best...
  • Create an SEO Strategy That Maps to an Audience سه‌شنبه 3 بهمن 1396 05:40
    If your current website isn’t using HTTPS then you should start scoping out a migration. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics...
  • “Monetisation first” approach دوشنبه 2 بهمن 1396 19:43
    The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Be informative. Above all else, ensure you have...
  • Use a shallow depth navigation structure دوشنبه 2 بهمن 1396 07:08
    If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image...
  • Duplicate content causes many problems دوشنبه 2 بهمن 1396 06:52
    Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Professional search...
  • Linking out to relevant external websites دوشنبه 2 بهمن 1396 06:35
    Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They...
  • Voice Searching Matters for Users یکشنبه 1 بهمن 1396 14:56
    The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. SEO marketing can be a very powerful tool for generating massive...
  • Do not hesitate to expand your niche area یکشنبه 1 بهمن 1396 12:25
    Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Your content needs to come together in such a way that it shows a search engine that you are an...
  • Increase the likelihood that people will share your content یکشنبه 1 بهمن 1396 11:45
    Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is...
  • Create great content that people want to link to شنبه 30 دی 1396 08:28
    Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. What it boils down to is...
  • SEO for lead generation: Pros and cons شنبه 30 دی 1396 07:29
    Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. If you want to grow your audience, it could be a great strategy to focus on a different...
  • Set Up Backlink Alerts for SEO شنبه 30 دی 1396 06:55
    Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Good content is important, but it also needs to...