Did you work out the solution to something which had been a particular issue for your industry for decades? As your prospects and customers struggle with life's problems you can use stories to answer important questions.
adverts, social medical, your website, your employees etc. Stories suggest and show rather than tell and direct; most people find this approach much more respectful. Business narratives and stories, told in the service of effective persuasion and influence, may account for some 14 per cent of US GNP.
Business storytelling gives you the opportunity to explore your ‘why’ and build interest in your brand and what you have to offer. Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of consumers.
From DIY to hairstyles, make-up tips and business processes, search engines deal with a constant stream of queries about how to do things. Who is telling the story? Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why.
You can have a mix of testimonials, case studies, blog posts, pictures, and videos. The most successful companies have deep and thoughtful stories behind them that stir a sense of larger purpose and meaning into what they do, such as Google and Apple who are not just businesses - they are brands made by visionaries who want(ed) to transform the world. You are essentially giving your employees a greater sense of purpose and meaning by making them part of the company's wider story. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand by using storytelling in business.
If you want to develop and deliver a memorable story to your business audience — whether your listeners be employees, stockholders, or customers — you need to consider how to shape your storytelling. For those who work in marketing or communications, storytelling is all around. Your audience can check out all the background later or ask for clarification if they need it. Sometimes stories are imperfect, like people, and that’s okay. In fact, it’s great because it’s real. So it's not enough to have a product or service that solves a problem - your company needs to stand out.