Make it sufficiently broad in terms of long tail search

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine.

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. Your SEO strategy might includelinks to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.

To get fast rankings, you need bounce rates

Most of a SEO-based budget will rely on content development. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. One way to approach SEO is to write catchy headlines. SEO strategies and methods aim to improve that visibility. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

Focus on user intent

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Rather than focusing on keyword density, you may want to pay more attention to LSI." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Analytics, website optimization, and the more technical aspects are governed by the cogent side — the head. Is it what they want or is it what you want? Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works.

Don't bury information in your navigation

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. For example, “payday loans” is an industry riddled with web spam. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness.

Make it sufficiently broad in terms of long tail search

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. That’s right, search engines. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. For example, did an email drip campaign bring in more leads than the social media campaign last month? By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers’ effort. They don’t have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with a single click.

Useful tips from experts in gateway sites

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Not all links are created equal. Some sites provide better SEO juice than others. Web pages containing matching verbiage will have lower visibility in searches. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources.

The truth about canonical URLs

This could be something as simple and generic as ‘coffee’. If I can tell this, so can Google. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Although Googlehasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. While it’s tempting to bribe your way into credibility, it’s dangerous.

Having fun with stickiness

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. SEO in Brough is here. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard if you tap into the evolutionary direction of Google. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions.

See what keywords you already rank for

According to SEO Consultant, Gaz Hall: "So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Solving real customer problems is a major key to mastering evergreen content marketing. What’s more; it’s totally free! Although there are many ways to improve site speed, image compression can typically make an immediate impact. It can be in the comments what is finally implicitly integrated well into the content also.

The reason everyone loves dynamic pages

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them.

Useful tips from experts in gateway sites

Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR.

Focus on one or two keywords per blog posting

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. What about paid rankings? Businesses can leverage local SEO to great effect by creating a unique page for every location. Keyword research helps you identifykeywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research.

Identify What’s Working and What Isn’t with regards to white hat SEO

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Expect increased conversions, particularly those from visitors who arrived via organic search. Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering.

Wait. Is keyword stuffing really that simple?

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. It involves various strategies which results into increase in number of visitors and hence ranking of website. SEO in Pocklington is here. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer.

The benefits of ROI to your search marketing strategy

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Planning keyword targets and goals together is of the utmost importance for all outbound communications." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Google is “learning” what a good result looks like based on the search query. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site.

Inbound links to your content help search engines

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Google insists that you must also work on the website’s authority to drive higher levels of trust. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. There are many facets of outbound communications to consider. As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales.

Focus on one or two keywords per blog post

Publish content that delivers value. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.

Lets look at our approach to analytics

Higher rankings in the first few results are critical to visibility. Plenty of information, and in the end, you only go through the most relevant. Search engines constantly scan and index millions of web pages. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching.

Maybe search engine spiders will be a thing of the past

Very similar content can be useful across TLDs too. The hardest hit sites were article directories and press release sites. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. The long tail variety specifies what the user is looking for and what their intention is.

Your marketing strategy could use a facelift - consider including rankings to adhere to best practise SEO principles

This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. SEO in Market Weighton is here.There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways.

Build local relationships with businesses

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. In my case, I started as a web developer and migrated to SEO through my love of analytics. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. In fact,Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year.

Learning about text links is not difficult if you have a good teacher

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling.

Lets look at our approach to analytics

One of the most common misconceptions is that blogging on your own site is going to help your SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If you think it’s hard to be on top at the moment, just wait until five years from now! In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Creating incredible content that people will want to share is still the best way to earn links.

Don’t forget about widgets this week

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.

Latest developments in keyword density

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. To learn more about 10xcontent, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise.

The best practices in SEO change very little from year to year

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount of conversions, an improvement over generic keywords. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. What is SEO? When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.

Losing Focus on web 2.0

According to SEO Consultant, Gaz Hall: "Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Keyword research can help you discover new content opportunities, while it can also improve your existing content. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about.

Carve out time for concentrating on keyword stuffing

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other.

Don’t forget about widgets

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. In these cases, you’ll seevery few competitors to benchmark against. Google provides refinement suggestions as the searcher is typing. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say.