عناوین یادداشت‌ها 

  • Create a search marketing strategy based on link exchanges (دوشنبه 21 اسفند 1396 06:20)
    Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website,...
  • Find a simple guide to walled garden sites and read up about it (یکشنبه 20 اسفند 1396 19:00)
    Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time...
  • Learn from these mistakes before you learn about keyword density (یکشنبه 20 اسفند 1396 11:17)
    For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including...
  • Adopy a monetisation first approach before putting efforts into organic links (شنبه 19 اسفند 1396 13:51)
    The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that...
  • Acquiring an Existing Website for SEO Purposes (جمعه 18 اسفند 1396 06:26)
    Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible....
  • Optimization ensures the Website is easy to crawl (جمعه 18 اسفند 1396 05:45)
    Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Each journey begins with a landing page and ends with a...
  • Easy wins – existing relationships are an instant source of backlinks (پنج‌شنبه 17 اسفند 1396 06:41)
    If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a...
  • Search engines favor understandable URLs (پنج‌شنبه 17 اسفند 1396 06:29)
    For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. A search engine results page (SERP) typically contains 10...
  • Help with geolocation and international SEO (پنج‌شنبه 17 اسفند 1396 06:14)
    Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain...
  • Use keywords in your images (چهارشنبه 16 اسفند 1396 06:46)
    Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. The number of external links you receive is important. Some of the top SEOs say...
  • Look at underperforming but related posts on your site (چهارشنبه 16 اسفند 1396 06:18)
    As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. You need to look at your website’s analytics to see what...
  • Check which of your keywords are already used (چهارشنبه 16 اسفند 1396 05:46)
    If you create high-quality pieces of informative content on your website page-to-page, you will rank. The sheer apparent complexity of SEO is enough to turn some people away entirely. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Multiple...
  • What Is Semantic Search? (سه‌شنبه 15 اسفند 1396 07:05)
    he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO...
  • SEO on-page best practice (سه‌شنبه 15 اسفند 1396 06:51)
    Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink...
  • Assess the Conversion Potential (سه‌شنبه 15 اسفند 1396 06:36)
    Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Google wants to retain its reputation as a quality search...
  • Where are you seeing the fastest movement in the SERP’s? (دوشنبه 14 اسفند 1396 06:33)
    Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. We know consumers want personal interactions with brands, but...
  • Use Social Bookmarking To Boost Page Rank (دوشنبه 14 اسفند 1396 06:16)
    f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your...
  • Submit your website to authority sites in your category (دوشنبه 14 اسفند 1396 05:56)
    Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. Information Architecture allows people and search engines to better understand the content structure on a site. SEO metrics give you an indication of...
  • This is your opportunity to write something and rank (یکشنبه 13 اسفند 1396 18:53)
    As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives...
  • Local SEO and Listings (یکشنبه 13 اسفند 1396 07:54)
    The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in...
  • Use Visual Storytelling for Effective SEO (یکشنبه 13 اسفند 1396 06:21)
    Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize...
  • Claim and finetune your Google My Business listing (شنبه 12 اسفند 1396 09:03)
    If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. For certain...
  • SEO demands keywords. Content marketing means using keywords. (شنبه 12 اسفند 1396 06:28)
    Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for...
  • Link internally where possible (جمعه 11 اسفند 1396 07:14)
    Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a...
  • If you ignore nofollow links, you're missing out on a lot of potential customers (پنج‌شنبه 10 اسفند 1396 18:46)
    Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Although it may feel like Google is trying to make our jobs as...
  • Comment links for SEO (پنج‌شنبه 10 اسفند 1396 05:46)
    Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using...
  • Consider a VPS for SEO (چهارشنبه 9 اسفند 1396 18:51)
    Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive...
  • What do you understand by On page optimization? (چهارشنبه 9 اسفند 1396 07:34)
    The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Information Snippets are the block of text found under the main title of a google search...
  • Wait. Is it really that simple? (چهارشنبه 9 اسفند 1396 07:30)
    Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need...
  • Picking Geo Modifiers (سه‌شنبه 8 اسفند 1396 20:23)
    One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. A title tag describes what your domain is all about. This is one short sentence in which you describe your...
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