عناوین یادداشت‌ها 

  • Why offsite SEO matters (پنج‌شنبه 9 فروردین 1397 03:53)
    A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. It’s always much better to have multiple web pages relating to different keywords and phrases. Search engines provide the modern information scientist with a hugely rich data set of search terms...
  • Disambiguation, and diversity are important when it comes to search engine spiders (چهارشنبه 8 فروردین 1397 07:17)
    To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Customer reviews also significantly improve the user experience by adding third-party...
  • I bet you didn't know this about authority sites (سه‌شنبه 7 فروردین 1397 05:41)
    So, most SEOs are self-taught. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will...
  • Can Google algorithms really make a difference? (دوشنبه 6 فروردین 1397 05:46)
    For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. For search engines, the opinion of the users is what matters the most and is thus given...
  • Ranking high in the search engines is tough.unless you concentrate on 301 redirects (یکشنبه 5 فروردین 1397 06:16)
    Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. A/B testing is not something that’s exclusive to paid search, for example. Having no website presence can make you miss out on numerous opportunities for your business,...
  • All Attention is Good Attention (یکشنبه 5 فروردین 1397 05:23)
    Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). That’s why you’re better off...
  • How do you feel about CTR now? (شنبه 4 فروردین 1397 07:23)
    Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. It has, therefore, become much harder for users to find...
  • Don't go overboard at the risk of being penalized by Bing (جمعه 3 فروردین 1397 07:07)
    Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of...
  • Less is always better when it comes to stickiness (جمعه 3 فروردین 1397 06:41)
    Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. The key is to tackle a topic that...
  • Having fun with Google algorithms (جمعه 3 فروردین 1397 05:45)
    The terms people use to search for what you offer are known as keywords. You will plant three seeds today, are you ready? Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. So first, what is SEO? It stands forSearch Engine Optimization, and...
  • The time you invest in metrics will pay back with improved positioning (پنج‌شنبه 2 فروردین 1397 06:29)
    Search engines no longer value pages filled with targeted keywords. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Contextual link building...
  • Marketing analytics calls for gathering data from your entire spectrum of marketing channels (چهارشنبه 1 فروردین 1397 06:31)
    To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. The benefits of having a SEO friendly website are...
  • Overlapping and redundant articles are a no-no, consider how Google algorithms can help (سه‌شنبه 29 اسفند 1396 06:56)
    The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a...
  • How to focus on splogs (سه‌شنبه 29 اسفند 1396 06:10)
    The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. In the earlier days of SEO, sending out press releases with keyword optimized anchor...
  • Use organic outreach along with trust rank to make a difference (سه‌شنبه 29 اسفند 1396 05:41)
    Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. This can be a very simple rule to follow, just...
  • Understanding keyword research in relation to your marketing strategy (دوشنبه 28 اسفند 1396 06:54)
    According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4...
  • Consistent doesn't mean identical. when you're discussing non reciprocal links (دوشنبه 28 اسفند 1396 06:44)
    If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds,...
  • Quality over quantity when it comes to sitemaps (دوشنبه 28 اسفند 1396 06:16)
    SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting...
  • Reasons that people rely on backlinks (یکشنبه 27 اسفند 1396 19:31)
    Let’s discuss each of these in turn. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website...
  • Education is the best legacy when it comes to long tail search (یکشنبه 27 اسفند 1396 10:55)
    A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Take an aspect of your niche that people...
  • Marketing analytics can lead to better lead nurturing and management (شنبه 26 اسفند 1396 08:52)
    Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Search engines serve millions of users per day...
  • The worst advice I've heard about dynamic pages (شنبه 26 اسفند 1396 07:09)
    Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. While there are dozens of...
  • Write about inbound links (جمعه 25 اسفند 1396 06:56)
    Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original!...
  • Increase Organic Traffic by the manipulation of widgets (جمعه 25 اسفند 1396 06:43)
    Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Often webmasters are actually unaware of their site downtimes. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting...
  • Search marketing implications related to inbound links (پنج‌شنبه 24 اسفند 1396 17:54)
    The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also...
  • How to diagnose technical SEO issues (پنج‌شنبه 24 اسفند 1396 04:48)
    In 1998, the web was much easier. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Do a thorough check of your...
  • Great ideas about link exchanges to share with your colleagues (پنج‌شنبه 24 اسفند 1396 03:36)
    One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords...
  • The benefits of comment spam to your search marketing strategy (چهارشنبه 23 اسفند 1396 06:32)
    On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a...
  • Perform an inbound linking campaign with very targeted pages and keywords (سه‌شنبه 22 اسفند 1396 06:29)
    Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines...
  • Take a customer focused approach to RSS feeds (دوشنبه 21 اسفند 1396 18:27)
    Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to...
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