عناوین یادداشت‌ها 

  • MozTrust and MozRank - which do you believe? (سه‌شنبه 18 اردیبهشت 1397 06:43)
    Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. This...
  • Be mindful of hits (دوشنبه 17 اردیبهشت 1397 18:04)
    Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page...
  • Create a search marketing strategy based on canonical URLs (دوشنبه 17 اردیبهشت 1397 16:52)
    Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Putting up numerous links can be confusing for the readers and it doesn’t even...
  • Overlapping and redundant articles are a no-no, consider how URLs (شنبه 15 اردیبهشت 1397 08:58)
    Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can...
  • The death of anchor text (جمعه 14 اردیبهشت 1397 05:16)
    Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. In addition to storing the content of each page, Google also stores how its crawlers arrived on...
  • Fun with javascript for now (پنج‌شنبه 13 اردیبهشت 1397 16:51)
    Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Conversion is a cost-effective, direct method of improving...
  • The most important part of SEO is creating quality content (پنج‌شنبه 13 اردیبهشت 1397 06:17)
    Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. Find out who your customers are and what words they use to describe your...
  • Reasons that marketers love SEO (چهارشنبه 12 اردیبهشت 1397 19:56)
    In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. A constant work on SEO will definitely bring growth, success, and ROI. Is your homepage title tag duplicated on another web page? There are a variety of factors that are...
  • Little known ways to improve positioning through the use of hits (چهارشنبه 12 اردیبهشت 1397 17:35)
    Research can also be automated in many ways. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Obviously, a good user experience on the homepage, which...
  • Remember that trust rank makes the web go round (چهارشنبه 12 اردیبهشت 1397 05:28)
    Think about the audience you’re trying to target and create content based around what they would want to read. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. Repetition produces patterns and patterns lead to observations. The two types of marketing seem like peas...
  • Don't miss out metrics from your detailed marketing checklist (سه‌شنبه 11 اردیبهشت 1397 05:45)
    A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Google has really focused its algorithm on providing relevant content in...
  • Can analytics help improve my search engine placement? (دوشنبه 10 اردیبهشت 1397 17:25)
    Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Spend more time on it than you would a typical piece of content. Voice searching, unlike traditional search terms, address the “who,...
  • The reason everyone loves domain authority (دوشنبه 10 اردیبهشت 1397 05:54)
    If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are...
  • Your marketing strategy could use a facelift - consider including static pages to adhere to best practise SEO principles (یکشنبه 9 اردیبهشت 1397 04:41)
    Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). While designing a new house, don’t you want to ensure that it’s foundation is...
  • The hidden agenda behind content (شنبه 8 اردیبهشت 1397 05:25)
    Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true....
  • Find a simple guide to comment spam and read up about it (جمعه 7 اردیبهشت 1397 16:51)
    Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. During information retrieval, searchers often...
  • Modern businesses create leads and valuable customer relationships by creating and sharing valuable, free content (جمعه 7 اردیبهشت 1397 05:35)
    All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are...
  • Focus on ROI Instead of search engine spiders (پنج‌شنبه 6 اردیبهشت 1397 05:58)
    Take both organic and paid search into account — some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office...
  • Understand about RSS feeds (چهارشنبه 5 اردیبهشت 1397 05:53)
    Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you...
  • Adopy a monetisation first approach before putting efforts into html (سه‌شنبه 4 اردیبهشت 1397 07:36)
    Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to...
  • Understanding link exchanges (سه‌شنبه 4 اردیبهشت 1397 05:21)
    If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with...
  • Taboos about nofollow links that you should know (دوشنبه 3 اردیبهشت 1397 06:04)
    Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it,...
  • A do-it-yourself guide to RSS feeds (دوشنبه 3 اردیبهشت 1397 05:50)
    While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Social is also an SEO challenge for you. SEO is simply not as hard as people pretend like it...
  • Determine what type of traffic loss you're dealing with (دوشنبه 3 اردیبهشت 1397 05:10)
    Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. Although we never encourage keyword stuffing, spend some time...
  • Reasons why you cannot learn comment spam well (یکشنبه 2 اردیبهشت 1397 17:41)
    Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. Your readers would be able to find information on your page without...
  • The broken link-building method aided by meta tag shenanigans (یکشنبه 2 اردیبهشت 1397 05:49)
    Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Or the second page, where a mere 10%...
  • The hidden agenda behind doorway sites (شنبه 1 اردیبهشت 1397 18:38)
    Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. Keep an eye on organic search and watch out for drops in search...
  • Understanding SEM in relation to your marketing strategy (شنبه 1 اردیبهشت 1397 06:11)
    This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of...
  • Optimise your site, paying special attention to page impressions (جمعه 31 فروردین 1397 05:51)
    To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. For...
  • Combine responsive design and citations for Supercharged SEO (پنج‌شنبه 30 فروردین 1397 06:48)
    Create a list of your closest competitors. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Website crawl-ability...
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