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So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.
Latest developments in keyword densityThe heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. To learn more about 10xcontent, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise.
The best practices in SEO change very little from year to yearSince heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount of conversions, an improvement over generic keywords. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. What is SEO? When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.
Losing Focus on web 2.0According to SEO Consultant, Gaz Hall: "Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Keyword research can help you discover new content opportunities, while it can also improve your existing content. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about.
Carve out time for concentrating on keyword stuffingContent that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other.
Don’t forget about widgetsOne of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. In these cases, you’ll seevery few competitors to benchmark against. Google provides refinement suggestions as the searcher is typing. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say.