If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. The keys are great product, sound service, niche focus, great content, and good search engine optimization.
Monitor your backlink profile and do proactive disavows
The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. SEO gives opportunities of substantial levels of free advertising; While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy.
Repurpose old URLs
Where are you seeing the fastest movement in the SERP’s? Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. How to fix Google penalties. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you can walk, before you attempt to run. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.
Make it sufficiently broad in terms of anchor text
According to SEO Consultant, Gaz Hall: "Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! A bounce rate is thepercentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. Ensuring that your piece ofcontent explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition.
Pair complementary businesses together to provide more value for readers
Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher.
Make 301 redirects your centre of attention
Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. What would you type into a search engine to find your business website or page? There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic).